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Hotel Mystery Shopping Written by Terry Dunn  Source:  http://ezinearticles.com/?Hotel-Mystery-Shopping&id=136032 If you enjoy travel and consider yourself an expert when it comes to accommodations, then you may be interested in the hotel mystery shopping industry. Hotel mystery shopping involves the use of a professional evaluator who visits a hotel and offers feedback relating to the customer service,

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics Written  by John F. “Skip” Cindric, Mae Nutley and Steve Hawter Source: http://www.quirks.com/articles/2010/20100302.aspx?searchID=622320894&sort=5&pg=1 An employee, a guest and a mystery shopper walk into a restaurant… Prior to large corporations having locations throughout the U.S., if not the world, local companies prevailed. Proximity and size made it possible for owners

How Does Mystery Shopping Benefit Consumers? Written by  Mel Otero  Source:  http://ezinearticles.com/?How-Does-Mystery-Shopping-Benefit-Consumers?&id=3631927 Most consumers have, at some point, been subjected to poor customer service. Unfortunately, some consumers have encountered discrimination during an apartment search, a banking transaction, or other regulated service industry. Frustrated or angry, they may vent to friend or family but rarely report the incident

How Mystery Shopping Can Benefit You Written by Eric Brooks  Source: http://ezinearticles.com/?How-Mystery-Shopping-Can-Benefit-You&id=3759488 You may have heard about mystery shopping, but don’t understand how it works. For over half a century, people have used mystery shopping to make money and receive free services and products. Every day while you are shopping in your local grocery store or

How Mystery Shopping Can Improve Your Marketing Strategies Written by Ron Jacobsen  Source: http://ezinearticles.com/?How-Mystery-Shopping-Can-Improve-Your-Marketing-Strategies&id=7172722 Companies often require certain information about their businesses which can best be discovered by hiring a third-party marketing research outfit who will conduct the research and then analyze your data. Directly interacting with the consumers and recording their reactions and experiences while

How mystery shopping programs can boost your brand and your bottom line Written by David Rich Source: http://www.quirks.com/articles/2006/20060104.aspx?searchID=1037857696&sort=9 Beyond customer service Editor’s note: David Rich is president of the Mystery Shopping Providers Association and president of ICC/Decision Services, a Wayne, N.J., mystery shopping firm. In an age in which consumer markets are becoming increasingly powerful, continually assessing