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Office Depot’s President on How “Mystery Shopping” Helped Spark a Turnaround by Kevin Peters   Source: www.hbr.org/     The Idea: The office products retailer was measuring customer service using metrics— such as the cleanliness of bathrooms—that didn’t drive sales. Its new president is trying to fix that by retraining the staff and transforming the

Benefits of Becoming a Secret Shopper For those of you looking for a part-time job, becoming a secret shopper could be a great option. If you decide to become a secret shopper, there are a number of benefits that await you. In addition to great potential for a decent income, the job comes with lots

How to Become a Mystery Customer     It doesn’t take rocket science to become a mystery customer. In fact, becoming a mystery customer is quite simple and easy. All you need to do is sign up with a mystery shopping company and you’re ready to start your job as a highly productive member of

Know What Your Customers Really Think, Feel and Want     Nowadays, in order to stay in business, you need to continually keep an eye on the needs of your customers. You also need to constantly mould and modify your existing products or services to suit the changes in their tastes, needs and wants. And

Being a shopaholic doesn’t necessarily have to be a bad thing. You can change this apparent bane of your life into a boon. And the best thing about all this is that you don’t have to give up shopping at all. In fact, you have to shop even more. Yes, become a mystery shopper and

  Some of the immediate and direct benefits of a secret customer program designed by Secret Customer Australia are:   Determination of Customer Satisfaction Levels A secret customer program designed by Secret Customer Australia will enable you to determine whether your customers are satisfied with your products or services or not—and if not, why not?

Benefits of Secret Customer Programs   Credible surveys show that 90% of dissatisfied customers, especially retail customers, don’t make a formal complaint, but rather change their shopping location or service provider. So if your profits are plummeting rapidly while your competitors are rolling in cash, it only means ONE thing – you’re losing your customers!